L’Oréal is the cosmetic/skin care company that I am a brand ambassador for —along with many others. Over the four or five years that I have worked with L’Oréal, I have been impressed with their company leaders and their work ethics. I have received several very negative comments from blog readers on the subject of animal testing. I have decided to post the reply I received from L’Oréal in response to my queries concerning these comments:

L’Oréal fully supports the aim to eliminate animal testing. We are aware of consumer thinking on this issue, and our actions to find alternative methods, demonstrate our commitment to sustainable development and respect for the planet.

 L’Oréal has not used laboratory animals for the testing of its finished cosmetic products for 20 years. (This includes all products developed for the different brands within the L’Oréal group). For many years, the Group has made significant efforts to review its product safety testing methods to ensure that it continues to innovate while respecting its commitment to finding alternative solutions to animal testing.

International regulations require that raw materials are tested for safety purposes before being used.

Thanks to 100 years of knowledge in the field of cosmetic ingredients, 30 years of research into alternative testing methods, and to a huge investment in its ability to develop human skin and cornea models, (Episkin and SkinEthic),  L’Oréal is today in a position to meet the 11 March 2009 ban introduced by the 7th amendment to the EU Cosmetics Directive.  This ban prohibits testing on animals and the marketing of products for which local or single exposure tests on animals for which local or single exposure tests on animals have been used after March 11, 2009. For other more complex tests, the deadline has been extended to 2013.

L’Oréal is a leader in the field of research into alternative methods : it is actively contributing to develop replacement alternatives and is involved in cutting edge research both in Europe, the US, China and Japan. As an example Episkin, which was developed by L’Oréal, is now validated as a replacement alternative to animal testing for skin irritation.

To address the issue of the full replacement of animal testing for the remaining tests covered by the 2013 deadline, such as systemic toxicity tests,  L’Oréal is working closely with members of the cosmetics industry, as well as across different industry sectors and with the European Commission, as well as in the context of a European partnership (EPAA). The European Commission intends to take stock of progress made in research in this area in 2011.”

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